This section follows the description of “in your head” thinking and focuses on collaborations between two people:

Once your interdisciplinary geenie has been unleashed, seek out partners with whom you can create new work, free of artificially imposed restrictions of academia.  (Add more here: we present the work of collaborators: Electroland, Skyrill and MMParis, each doing different things to merge disciplines)

Seeley and McNall are partners in Electroland, an interactive studio based in Los Angeles, California. They specialize in immersive and responsive graphic environments, focusing on the overlap of graphic design, media and architecture, on the way people experience spaces visually, through typography, image and color. A designer and architect by training, Seeley and McNall have fused their respective disciplines with electronic tools, to create site-specific experiences. As a result, they have used motion and scale in fresh new ways.

Motion is usually the domain of the media designer, while architects work with material and space. In Drive By, 2007, Seeley and McNall have given motion an urban dimension, connecting it to traffic. An electronic display along Lankershim Boulevard in North Hollywood tracks the passing of cars by flashing phrases and abstract letterforms. Here, an unremarkable slice of metropolitan life — cars speeding along a thoroughfare — has been transformed into visual play with the merger of architecture and graphic design.

While architects tend to think large-scale, graphic designers usually work smaller. In Author Wall (2009), visitors to the Guadalajara Book Fair enjoyed playing with authors’ names on a touch screen, and seeing their interaction simultaneously projected on a 30-meter wall. This type-driven environment enriched the event by making everyone, and not just the authors, feel like “makers”. The close-up experience of a touch-screen has been writ large, influencing the look and feel of the entire event.

In College Faces (year??? has this been realized?), Electroland took the intimate beauty of the personal photograph and blew it up to architectural scale, projecting a yearbook of sorts on the facade of the Gateway Community College in New Haven, Connecticut. The faces of students, teachers and staff are cast in slow motion on the building’s glass curtain wall, generating a sense of togetherness on campus. To make the project more meaningful to its most frequent viewers, individual faces can be accessed on a website (which one??) or via smart phone.