Tag Archives: design thinking

Graphic Design and Startups

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http://startupsthisishowdesignworks.com// 

Website devoted to the idea that graphic design plays a big role in startups.

Includes Dieter Rams’s “Good Design Is…” list.

Includes list of designers who are also startup owners:
__AirBnB, the rent-out-your-room startup that’s sweeping the nation, whose founder, Joe Gebbia, is a graphic designer.
RISD alum, double major in graphic and ID design. Airbnb is “the ebay of space”.

__Dave Morin, Path, a “smart journal that helps you share your life with the ones you love”
__Jack Dorsey, Twitter and Square, an app that turns your iPad or mobile device into a cash register that accepts credit card payments
__Mike Matas, Push Pop Press, a digital publisher that produced Our Choice,  the first full length interactive book, w/Al Gore, and now has been bought out by Facebook.
__Jeffrey Veen, Typekit, a subscription font service for the web
“Good artists copy, great artists steal” We should “stand on the shoulders of giants.” Typekit was acquired by Adobe in 2011.

Tim Brown: Change by Design — book notes

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I wrote this as we chatted today:
Design is no longer about making an object, but rather a system in which a need occurs and is resolved. Why this now? In a consumer society, we’ve saturated ourselves with products and waste, and yet our needs still persist. We need to redefine who we are and what we need. Choice is not a matter of 30 brands of toothpaste lining up your drugstore shelf. Rather, it’s choosing and controlling life’s milestones: birth, education, family, health and death. Services need to become more human-centered and less profit-oriented. As designers, we have an edge up on balancing diverse viewpoints in a creative process. Let’s share our skills as we embark on a colossal re-envisioning of ourselves and the things we use.

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Brown writes how we need to “extend the perimeter” (205) of the design project, beyond just the making of the artifact, but to the complex system of its use and the need that it fulfills in a broader social spectrum. For example, in the case of the Ararind eye hospital in India, it’s not about the expensive eye lens, but the need of a poor population for care. What this project needed, and got, was an extremely low-cost yet viable solution to the problem.

Ideas in the book, annotated:
Design moving upstream (20)
Project space (35)
Empathy (44)
Wisdom of crowds (58)
Experience design (110, 114)
Storytelling (133, 140 Intel Video, 148)
Interaction design (134)
MBA/design programs (160)
Nurture — medical consultancy (167-9)
Ararind eye hospital, India (209)
Ormondale Elementary (224)
How to, step by step (229)

Change by Design book by Tim Brown

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Book that we should look at written by the CEO of IDEO, fusing business with design thinking.

“Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.”