the pivot, interesting term for switching directions.

Article that highlights companies that change their tactics quickly and stresses the importance of failing.

“To pivot is, essentially, to fail gracefully. While the term has been in the start-up lexicon for decades, it is coming up more often in the current Internet boom, as entrepreneurs find that many investors are willing to keep the money flowing even if a start-up takes a hard left turn.” – Jenna Wortham
(http://www.nytimes.com/2012/01/18/business/for-some-internet-start-ups-a-failure-is-just-the-beginning.html?_r=2&hp, Accessed Jan 19, 2012)