method tips

August 23, 2010 by 

http://crackingcreativity.net/uncategorized/7-blocks-to-creative-thinking-and-how-to-solve-them/

>>Would be nice to include some tips on how to solve creative problems and work with a group. Possibly as a side bar of full page

I’m going to purchase this book and will post more on it once i receive it

7 Blocks To Creative Thinking And How To Solve Them

Each of us has the power to be creative. It’s part of our natural make-up as human beings. The trouble is that, too often, we block our natural creativity and so make errors in thinking and give ourselves more problems than we should. Here are 7 ways to open up your natural creativity and keep the channels unblocked.

1. Don’t Make Assumptions. When we assume, we often make an “ass” out of “u” and “me”. Assumptions are examples of lazy thinking. We simply don’t wait to get all the information we need to come to the right conclusions. There is the story of the customer at the bank who after cashing a cheque and turning to leave, returns and says: “Excuse me, I think you made a mistake.” The cashier responds, “I’m sorry but there’s nothing I can do. You should have counted it. Once you walk away we are no longer responsible.” Whereupon the customer replies: “Well, okay. Thanks for the extra $20.”
Tip: When you feel yourself wanting to draw conclusions, just wait until you have all the information.

2. See Things From Other Points Of View. A truly open mind is willing to accept that, not only do other people have other just as valid points of view from theirs, but that these other points of view may be more valid. A story is told that the modernist painter Pablo Picasso was once traveling on a train across Spain when he got into conversation with a rich businessman who was dismissive of modern art. As evidence that modern art didn’t properly represent reality, he took out a photo of his wife from his wallet and said: “This is how my wife should look, not in some silly stylized representation.” Picasso took the photo, studied it for a few moments and asked: “This is your wife?” The businessman proudly nodded. “She’s very small,” observed Picasso wryly.
Tip: Don’t have a monopoly on how things are. Things aren’t always what they seem. Be ready to consider other points of view.

3. Avoid Yo-Yo Thinking. Some people tend to have a tendency to swing from a highly positive mood one minute to a highly negative one the next, all because of what they see in front of them. It’s like a yo-yo: up one minute, down the next. It’s far more healthy to stay neutral and not let emotions get the better of you.
Tip: Remember that things are rarely as good – or as bad – as you think they are.

4. Get Rid Of Lazy Thinking Habits. Habit can be a major stumbling block to clear thinking and another example of laziness. Try this experiment. Write down the Scottish surnames Macdonald, Macpherson, and Macdougall and ask someone to pronounce them. Now follow these with the word Machinery and see what happens. Most people are likely to mis-pronounce it. This is because we tend to think in habitual ways and don’t like what doesn’t fit.
Tip: Don’t think that, just because things happened in a certain way once before, that they will happen like that again.

5. Don’t Think Like An Old Person, Think Like A Child. Research shows that the number of synapses, or connections, in the brain is greater in a child of two than in an average adult. The reason for this is that, while a child of two has no limiting world view, as adults we do. It’s like a sculptor who starts off with a large block of clay, more than he needs, and then gradually removes the clay as he moulds his sculpture. If we use our brain like a child, accepting everything without judgment, we can actually halt and reverse the brain ageing process.
Tip: Don’t worry about the myth of age. With the right stimulus and a passion for learning, you can actually improve your brain’s powers.

6. See The Detail As Well As The Big Picture. You may know the poem by John Godfrey Saxe called “The Blind Men and the Elephant”. This tells how six blind men of Indostan go to see an elephant and each try to work out what it is from touching it. One blind man touches the tusk, another the trunk, another the tail, and so on. Of course, not being able to see the whole elephant, they come to wildly different conclusions.
Tip: Try to keep the big picture in front of you while looking at details. It will help to put everything in its proper place and context.

7. Think For Yourself. Taking time out to think is still frowned on in many organizations that prize activity over creativity. People who work in creativity-constrained organizations are likely to think the way they are supposed to think, or as others think, or as has always been the way to think. It’s like the blinkered thinking that Hans Christian Anderson describes in his story of “The Emperor’s New Clothes”. Everyone in the land refuses to see that the emperor is naked and has been duped into believing he is wearing a splendid costume for his coronation. Only a young boy who has been ill and not party to the cultural brainwashing can see the truth and cries out: “Look, everyone, the Emperor is wearing no clothes!”
Tip: Don’t let others tell you how to think. When others ask your opinion, tell it to them straight.

MM Paris

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MM Paris received the Tokyo Type Directors Club award in 2012 for Björk’s Biophilia CD artwork, book and iPad application.
http://creativereview.co.uk/cr-blog/2011/july/the-return-of-bjork

more intriguing is Björk’s Biophilia app, which was created in collaboration with interactive artist and app developer Scott Snibbe, and the musician’s long-time design collaborators M/M (Paris). The app opens with a kind of manifesto on nature, music and technology, written by Björk and the Icelandic poet and author, Sjón, and narrated by Attenborough. Once the intro has finished, users can interact with the cosmos shown by using the standard Apple stroking and pinching techniques. There is also a menu that allows access to the individual songs. Like the Radio Soulwax app, Biophilia makes good use of the unique aspects of the iPad and iPhone, particularly their interactive elements. It again places visuals at the forefront of the music experience, providing yet more proof of the creative possibilities that technology is opening up for artists and musicians.

Not that Björk is entirely turning her back on the joy of analogue, however. In the shop on her website, you can pre-order a copy of Biophilia: The Ultimate Edition. For a cool £500, you will receive a lacquered and silkscreened oak-hinged lid case, containing the ‘Biophilia Manual’ along with 10 chrome-plated tuning forks, silkscreened on one face in 10 different colours, stamped at the back, and presented in a flocked tray. Each fork is adjusted to the tone of a Biophilia track, covering a complete octave in a non-conventional scale.

“…but much of nature is hidden from us, that we can neither see nor touch. Like the one phenomenon that can be said to move us more than any other in our daily lives: sound. Sound, harnessed by human beings, delivered with generosity and emotion, is what we call music. And just as we use music to express parts of us that would otherwise be hidden, so too can we use technology to make visible much of nature’s invisible world. In Biophilia, you will experience how the three come together: nature, music, technology. Listen, learn, and create.” — Sir David Attenborough, intro to Biophilia

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collaborative alphabet with inez van lamswwerde and vinoodh matadin http://www.mmparis.com/thealphabet/index.html

 

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collaborative scarves with Kanye West

Last Fall, Kanye West asked m/m (paris) to design the album packaging for My Beautiful Dark Twisted Fantasy. West had commissioned George Condo to create a series of paintings featuring the characters who populate his musical fantasies.During the creative process, m/m (paris) created a series of hand drawn ornamented frames to adorn the powerful and iconic Condo paintings.Playing with the many possibilities of combining the paintings and the frames, m/m (paris) and Kanye West wanted to find a luxurious expression of their creative efforts —and decided to use the most striking combinations and transform them into voluptuous silk scarves.

http://shop.mmparis.com/categories/kanye-west-scarves/

Building Creative Confidence

Excerpt from Ted Talk on Creative Confidence 2012, might be a topic worth addressing in method chapter.http://blog.ted.com/2012/03/01/building-creative-confidence-david-kelley-at-ted2012/

David Kelley starts off his story in third grade, at Oakdale School in Ohio. His friend Brian was making a horse out of clay. One of the girls sitting at his table looked over and said, “that’s terrible! That’s not what a horse looks like.” Brian’s shoulders sank, he wadded up the clay and threw away his horse–and Kelley never saw him take on a project quite like that again.

This type of thing happens all the time. People often become uncomfortable around creativity — and yet surely creativity is not the domain of only a chosen few. And so, Kelley set out to understand this phenomenon and think about how he might counter it. One of his first stops: the Stanford psychologist, Albert Bandura, who developed a step-by-step process to help people overcome their phobia of snakes. An unexpected consequence of this methodical journey: overcoming fear in one domain subsequently gave people new confidence in other areas of their lives, too…

Then he puts his own wish to the audience. Don’t divide the world into “creative” and “non-creative,” he urges. Let people realize they are naturally creative. “Let their ideas fly; let them achieve what Bandura calls self-efficacy,” he concludes. ”When people regain that confidence, magic happens.”

ideo.org

Ideo has started a non profit connected to the Gates Foundation amongst many other NGO’s. Designers both in-house and beyond can apply to participate.

Founded in 2011, IDEO.org has been busy creating change where change is desperately needed. Take a look at some of our recent projects and get as excited as we are about designing solutions for social impact around the world.

https://www.ideo.org/projects/history

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The Ripple Effect project: Innovations solutions to improve access to safe drinking water.

Social innovation seeks to create transformational change in under-served, underrepresented, and disadvantaged communities worldwide. At IDEO, we use design thinking to address issues such as poverty, nutrition, health, water and sanitation, economic empowerment, access to financial services, and gender equity.
Our projects involve clients in both the private and public sectors. To help them develop effective solutions, we create not only products and services, but also the entire system that supports them. This often means spending considerable time in the field, living and working with the people we’re striving to assist. We routinely partner with local leaders (who act as our trusted advisers) to ensure that all concepts and solutions are practical, culturally appropriate, scalable, and sustainable.
This means that before introducing anything new, we figure out what really matters to the target population—and what will motivate them to accept and adopt our solution.

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IDEO.org worked with the Bezos Family Foundation to design a campaign about the importance of early learning and engaged parenting, with a focus on supporting families in low income communities.
https://www.ideo.org/projects/early-learning-with-the-bezos-family-foundation/completed


“We’re trying to turn everyday interactions into opportunities for brain development. Shopping at the grocery store can be like a visit to a museum and singing can be the new reading. It all helps promote brain development.” Robin Bigio Ideo Fello
The latest brain research shows that the more parents engage with their children during the first five years of life, the more prepared they are to learn once they get to kindergarten. Many of the children showing up for kindergarten who are unprepared to learn live in low-income families. By providing tools, information and assistance that parents need to be their children’s first teachers, we can help low-income parents build their children’s brains, and create a future of more and better opportunities.

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Frameworks for improved nutrition
http://www.ideo.com/work/frameworks-for-improved-nutrition/

Obesity in the U.S. has reached record-breaking levels, especially among children and teens. According to the Centers for Disease Control (CDC), an estimated 17% of children and adolescents aged 2-19 are overweight. Resulting from an imbalance in the number of calories consumed and those expended, this epidemic involves genetic, behavioral, and environmental factors that could lead to serious health problems later in life.

The CDC, a sentinel for global health and wellness, strives to provide people with reliable health information and the benefits of strong public and private partnerships. Recognizing the growing obesity epidemic, the CDC and the Academy for Educational Development engaged IDEO to conduct a workshop relating to research done around lower-income women and exercise. The brief workshop led the CDC and IDEO to another congressionally mandated project for social impact—looking at fruit and vegetable consumption among tweens.

Currently undergoing this sixteen-week project, IDEO and the CDC are examining ways to change the habits of an entire generation of tweens—a group far more likely to change attitudes and behaviors about health before they become life-long issues. To date, IDEO has begun observations with a number of stakeholders and change agents, including nutrition experts, participants at the Edible Schoolyard, and children and staff members at 826 Valencia, a non-profit organization working at the forefront of examining new models of tutoring and tween behaviors. While still in the early phases of development, and with final deliverables still undefined, the team is looking at communication, product, or service design possibilities to promote wide-scale change and prevention in the battle against youth obesity, and the promotion of fruit and vegetable consumption.

Ira Glass on good taste

We get into creative work because we have good taste. But there is a gap, what you do is not so good but your taste is good enough that you can tell that what you are doing is “crappy” this is where most people quit. Everybody goes through this phase. The most important thing you can do is to do a lot of work. You create the deadline, it’s even better if someone else is expecting the work from you. It’s only by going through a large volume of work that you will catch up and the work you are making will then be as good as your ambitions.

http://www.youtube.com/watch?v=BI23U7U2aUY

One Cubic Foot

Beautiful photographs by David Liittschwager that are both graphic and scientific.
http://ngm.nationalgeographic.com/2010/02/cubic-foot/liittschwager-photography

How much life could you find in one cubic foot? That’s a hunk of ecosystem small enough to fit in your lap. To answer the question, photographer David Liittschwager took a green metal frame, a 12-inch cube, to disparate environments—land and water, tropical and temperate. At each locale he set down the cube and started watching, counting, and photographing with the help of his assistant and many biologists. The goal: to represent the creatures that lived in or moved through that space. The team then sorted through their habitat cubes, coaxing out every inhabitant, down to a size of about a millimeter. Accomplishing that took an average of three weeks at each site. In all, more than a thousand individual organisms were photographed, their diversity represented in this gallery. “It was like finding little gems,” Liittschwager says.

Nicola Yeoman

Interesting artist that works across mediums. Might include her at the end of the book.

From an interview- http://www.dontpaniconline.com/magazine/arts/nicola-yeoman

Looking through your portfolio, it seems that you experiment with many different mediums and styles. Is that accurate, and if so, why is that experimentation so important?

I dont really want to be pigeon-holed, so I do keep experimenting and trying to push things further. I like using a wide range of materials and exploring their uses and potentials; it could be fabric, cement, brass or wood or found objects. I do have recurring themes and ideas which I always return to, and some materials become favorites which again I go back to using.

Last year I moved into a massive studio, and this has really given me more freedom than ever to mess around and explore different ideas. Some ideas work and I develop them further, and others I abandon. But I have the space to be working on a couple of things at once, and to leave them, keep coming back and changing them, much like the the dens of my youth. The Scrapbook Circles series, which is also part of The Wyer show, is part of an ongoing body of work which is like a visual record of my scrapbooks. They all use different materials/ objects, the only thing which unifies them is that they are circles.

PSYOP

Design studio in NY where designers challenge animators, stunning stunning work http://www.psyop.tv/mtv-crow/

“It’s become a bit of a game between design and production. Our design team keeps trying t come up with styles and images that seem near impossible to translate into motion, which end up inspiring our animators and technical team even more.” from Design Life Now
Psyop helps brands and agencies connect with consumers and solve business and marketing problems by telling compelling stories and building engaging worlds, using whatever techniques and media are appropriate. Skilled in animation, design, illustration, 3D, 2D and live action production — and seamlessly combining some or all of these — Psyop takes a unique, tailored approach to each and every project.
As put by the Cooper-Hewitt National Design Museum:

“At a time when consumers are bombarded with more messages from more media than ever before, Psyop seeks to win over the hearts and minds of the public through creative content that people willingly seek out and enjoy, especially on the internet, where compelling ads spread via word of mouth.”

Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City. In 2001, Justin Booth-Clibborn joined as a partner, helping the team grow into a global design and production powerhouse. With ever-expanding offices in NYC and LA, the Psyop family also includes production company Blacklist.