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MM Paris received the Tokyo Type Directors Club award in 2012 for Björk’s Biophilia CD artwork, book and iPad application.
http://creativereview.co.uk/cr-blog/2011/july/the-return-of-bjork
more intriguing is Björk’s Biophilia app, which was created in collaboration with interactive artist and app developer Scott Snibbe, and the musician’s long-time design collaborators M/M (Paris). The app opens with a kind of manifesto on nature, music and technology, written by Björk and the Icelandic poet and author, Sjón, and narrated by Attenborough. Once the intro has finished, users can interact with the cosmos shown by using the standard Apple stroking and pinching techniques. There is also a menu that allows access to the individual songs. Like the Radio Soulwax app, Biophilia makes good use of the unique aspects of the iPad and iPhone, particularly their interactive elements. It again places visuals at the forefront of the music experience, providing yet more proof of the creative possibilities that technology is opening up for artists and musicians.
Not that Björk is entirely turning her back on the joy of analogue, however. In the shop on her website, you can pre-order a copy of Biophilia: The Ultimate Edition. For a cool £500, you will receive a lacquered and silkscreened oak-hinged lid case, containing the ‘Biophilia Manual’ along with 10 chrome-plated tuning forks, silkscreened on one face in 10 different colours, stamped at the back, and presented in a flocked tray. Each fork is adjusted to the tone of a Biophilia track, covering a complete octave in a non-conventional scale.
“…but much of nature is hidden from us, that we can neither see nor touch. Like the one phenomenon that can be said to move us more than any other in our daily lives: sound. Sound, harnessed by human beings, delivered with generosity and emotion, is what we call music. And just as we use music to express parts of us that would otherwise be hidden, so too can we use technology to make visible much of nature’s invisible world. In Biophilia, you will experience how the three come together: nature, music, technology. Listen, learn, and create.” — Sir David Attenborough, intro to Biophilia
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collaborative alphabet with inez van lamswwerde and vinoodh matadin http://www.mmparis.com/thealphabet/index.html
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collaborative scarves with Kanye West
Last Fall, Kanye West asked m/m (paris) to design the album packaging for My Beautiful Dark Twisted Fantasy. West had commissioned George Condo to create a series of paintings featuring the characters who populate his musical fantasies.During the creative process, m/m (paris) created a series of hand drawn ornamented frames to adorn the powerful and iconic Condo paintings.Playing with the many possibilities of combining the paintings and the frames, m/m (paris) and Kanye West wanted to find a luxurious expression of their creative efforts —and decided to use the most striking combinations and transform them into voluptuous silk scarves.
http://shop.mmparis.com/categories/kanye-west-scarves/

