Fast-forward a couple of decades and Lego’s gone digital, offering fans the opportunity to rebuild the world (well, Australia for the time being) in its own blocky image. Build, a collaborative project between Lego Australia and Google Chrome, fuses WebGL, the very latest in in-browser graphics, and Google Maps to allow users the chance to build, share and even renovate their very own digital Lego structures on a global platform. Complete structures can then be shown off to friends and family via email or Google+.

This may not be the tactile experience we’ve come to expect from Lego but their commitment to pursuing projects on digital platforms is impressive for a product so naturally grounded in the physical world. The online Build experience also encourages the more social aspects of Lego play that long-time fans hold dear. Best of all however is the staggeringly awesome possibility of INFINITE BLOCKS, a literal impossibility in the physical world.

Eat that bed sheets and sticks.