Designers gather in Phoenix to address shifts in the design profession

http://www.aiga.org/news-20111006/

What is the role of design in a rapidly shifting world?

I’m curious if Design has always been in such a state of flux? Things are shifting faster due to technological advances, but Isn’t change innate? Why do we spend so much time talking about it vs stepping up and trying to find answers that are needed. I’m finding a tremendous amount of articles, conferences, conversations about change. Yep things are changing, lets move on.