Nancy thinks we should interview them!
>This UK design studio has endless examples of interdisciplinary projects that merge graphic forms, motion, video, sculpture, 3d programming… On their website you can see their evolution from personal projects exhibited in galleries to working with large scale clients such as Nike- see example below.
In 2012 Universal Everything were invited to help celebrate the release of Nike‘s special edition Flyknit collections at the design week in Milan. The installation, as seen here, is comprised of a 4 sided video cube capturing the hive of activity where living threads swarm across the screens responding to human presence. As you enter you hear the hum of a factory process, sounds derived from macro samples of threads, interlocking repetitions and peaks of brightness causing visual reactions around the space.
As with all other works by Universal Everything which thrive on collaboration, this project is the work of Matt Pyke, Dylan Griffith, Chris Perry, Mike Tucker, Andreas Müller and Simon Pyke, produced by Keri Elmsly and Captain Blyth. The concept of a cube that sits at the center of the room came very early in the project when the team first visited the space in Milan. Each side of the cube acts as a mirror with a distinct pattern that is transposed onto the visitor’s silhouette.
