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\nMM Paris received the Tokyo Type Directors Club award in 2012 for Bj\u00f6rk’s Biophilia CD artwork, book and iPad application.
\nhttp:\/\/creativereview.co.uk\/cr-blog\/2011\/july\/the-return-of-bjork<\/p>\n
more intriguing is Bj\u00f6rk’s Biophilia app, which was created in collaboration with interactive artist and app developer Scott Snibbe, and the musician’s long-time design collaborators M\/M (Paris). The app opens with a kind of manifesto on nature, music and technology, written by Bj\u00f6rk and the Icelandic poet and author, Sj\u00f3n, and narrated by Attenborough. Once the intro has finished, users can interact with the cosmos shown by using the standard Apple stroking and pinching techniques. There is also a menu that allows access to the individual songs. Like the Radio Soulwax app, Biophilia makes good use of the unique aspects of the iPad and iPhone, particularly their interactive elements. It again places visuals at the forefront of the music experience, providing yet more proof of the creative possibilities that technology is opening up for artists and musicians.<\/p>\n
Not that Bj\u00f6rk is entirely turning her back on the joy of analogue, however. In the shop on her website, you can pre-order a copy of Biophilia: The Ultimate Edition. For a cool \u00a3500, you will receive a lacquered and silkscreened oak-hinged lid case, containing the ‘Biophilia Manual’ along with 10 chrome-plated tuning forks, silkscreened on one face in 10 different colours, stamped at the back, and presented in a flocked tray. Each fork is adjusted to the tone of a Biophilia track, covering a complete octave in a non-conventional scale.<\/p>\n