{"id":197,"date":"2011-10-21T11:58:48","date_gmt":"2011-10-21T15:58:48","guid":{"rendered":"http:\/\/idd.stojmirovic.org\/?p=197"},"modified":"2011-10-21T11:58:48","modified_gmt":"2011-10-21T15:58:48","slug":"tim-brown-change-by-design-book-notes","status":"publish","type":"post","link":"https:\/\/idd.stojmirovic.com\/?p=197","title":{"rendered":"Tim Brown: Change by Design \u2014 book notes"},"content":{"rendered":"<p><em><span class=\"Apple-style-span\" style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\">I wrote this as we chatted today:<br \/>\n<\/span><\/em>Design is no longer about making an object, but rather a system in which a need occurs and is resolved.\u00a0Why this now? In a consumer society, we&#8217;ve saturated ourselves with products and waste, and yet our needs still persist. We need to redefine who we are and what we need. Choice is not a matter of 30 brands of toothpaste lining up your drugstore shelf. Rather, it&#8217;s choosing and controlling life&#8217;s milestones: birth, education, family, health and death. Services need to become more human-centered and less profit-oriented. As designers, we have an edge up on balancing diverse viewpoints in a creative process. Let&#8217;s share our skills as we embark on a colossal re-envisioning of ourselves and the things we use.<\/p>\n<p>==================<br \/>\nBrown writes how we need to &#8220;extend the perimeter&#8221; (205) of the design project, beyond just the making of the artifact, but to the complex system of its use and the need that it fulfills in a broader social spectrum. For example, in the case of the Ararind eye hospital in India, it&#8217;s not about the expensive eye lens, but the need of a poor population for care. What this project needed, and got, was an extremely low-cost yet viable solution to the problem.<\/p>\n<p>Ideas in the book, annotated:<br \/>\nDesign moving upstream (20)<br \/>\nProject space (35)<br \/>\nEmpathy (44)<br \/>\nWisdom of crowds (58)<br \/>\nExperience design (110, 114)<br \/>\nStorytelling (133, 140 <em>Intel Video<\/em>, 148)<br \/>\nInteraction design (134)<br \/>\nMBA\/design programs (160)<br \/>\nNurture \u2014 medical consultancy (167-9)<br \/>\nArarind eye hospital, India (209)<br \/>\nOrmondale Elementary (224)<br \/>\nHow to, step by step (229)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wrote this as we chatted today: Design is no longer about making an object, but rather a system in which a need occurs and is resolved.\u00a0Why this now? In a consumer society, we&#8217;ve saturated ourselves with products and waste, &hellip; <a href=\"https:\/\/idd.stojmirovic.com\/?p=197\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[27,51,161],"_links":{"self":[{"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/posts\/197"}],"collection":[{"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197"}],"version-history":[{"count":0,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/posts\/197\/revisions"}],"wp:attachment":[{"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}