{"id":1241,"date":"2013-03-17T18:29:37","date_gmt":"2013-03-17T22:29:37","guid":{"rendered":"http:\/\/idd.stojmirovic.org\/?p=1241"},"modified":"2013-03-17T18:29:37","modified_gmt":"2013-03-17T22:29:37","slug":"grip-limited","status":"publish","type":"post","link":"https:\/\/idd.stojmirovic.com\/?p=1241","title":{"rendered":"Grip Limited"},"content":{"rendered":"<h3>A Toronto creative shop knocks down barriers, one big orange slide at a time\u00a0http:\/\/www.unlimitedmagazine.com\/2010\/01\/officeland-grip-limited\/<\/h3>\n<p><strong>&#8220;There is nothing like<\/strong>\u00a0a big orange slide plonked right in the middle of an office to obliterate hierarchy between upper management and everyone else. But then Toronto creative agency\u00a0<a href=\"http:\/\/www.griplimited.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grip Limited<\/a>, home to that big orange slide, has never been a place for hierarchy. Grip, whose clients include Acura, Lululemon Athletica and Labatt, has an unusually linear team, with an astounding 11 partners. David Crichton, one of eight founding partners calls it a \u201cflat structure\u201d in which partners work directly with clients, and therefore with their own designers, writers, interactive and technical staff who put together campaigns. \u201cThere\u2019s no corner office mentality. There isn\u2019t actually a corner office,\u201d Crichton says, adding that newly hired president Harvey Carroll has the worst digs in the space \u2013 a small, drafty office that no one else wants.&#8221;<\/p>\n<p>+ They notice the little things. White Astroturf lines one of the boardrooms. \u201cIt deadens sound,\u201d Crichton says, \u201cbut it\u2019s also not expensive. We like to do things creatively that don\u2019t involve spending a lot of money. It sends a message to clients that you can be creative without being excessive.\u201d<\/p>\n<p>+ That working-class ethos turns up in Grip\u2019s logo, a bright 1960s-style orange circle meant to show the company\u2019s working-class roots. \u201cI would say the culture here is pretty peer-oriented. Our partners work on a client\u2019s file directly, so that means we worked directly with everyone here,\u201d Crichton says. (<a href=\"http:\/\/www.griplimited.com\/webreel.html\" target=\"_blank\" rel=\"noopener noreferrer\">Click to see a TV reel<\/a>\u00a0of some of Grip\u2019s work.)<\/p>\n<p>+ The non-linear structure of the company lets employees move between departments for rare wholesale career changes within the same company. For instance, a longtime studio manager became a designer and later an art director. One former IT staffer went on to become a multimedia editor\/producer at Grip\u2019s in-house production facility. The strategy is to \u201clet people make a career change and then keep them in the company. At the end of the day, [the happiness of] a bigger paycheque only lasts two pay periods. If you provide a place where people like to work and are respected, they\u2019ll be happier and more enthusiastic.\u201d<\/p>\n<p><a href=\"http:\/\/idd.stojmirovic.org\/wp-content\/uploads\/2013\/03\/slide.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1242\" title=\"slide\" src=\"http:\/\/idd.stojmirovic.org\/wp-content\/uploads\/2013\/03\/slide-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" \/><\/a><a href=\"http:\/\/idd.stojmirovic.org\/wp-content\/uploads\/2013\/03\/grip-office-5.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1243\" title=\"grip-office-5\" src=\"http:\/\/idd.stojmirovic.org\/wp-content\/uploads\/2013\/03\/grip-office-5-300x202.jpg\" alt=\"\" width=\"300\" height=\"202\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Toronto creative shop knocks down barriers, one big orange slide at a time\u00a0http:\/\/www.unlimitedmagazine.com\/2010\/01\/officeland-grip-limited\/ &#8220;There is nothing like\u00a0a big orange slide plonked right in the middle of an office to obliterate hierarchy between upper management and everyone else. But then &hellip; <a href=\"https:\/\/idd.stojmirovic.com\/?p=1241\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[150],"_links":{"self":[{"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/posts\/1241"}],"collection":[{"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1241"}],"version-history":[{"count":0,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=\/wp\/v2\/posts\/1241\/revisions"}],"wp:attachment":[{"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idd.stojmirovic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}